Transform Your Blog into a Lead Generating Machine

Is your blog helping your ecommerce business grow? Learn how with this free course.


Kickstart Your Strategy
Set goals and create a documented content strategy that sets you up for success from day one.

Blogging for Growth Course

Six hand-crafted lessons delivered to your inbox

What to Publish
& How Often
Figure out what to write about and how often to release new blog posts.


Distribution 101: Facebook Advertising
Drive high-quality, inexpensive traffic using Facebook ad campaigns.


Measure Success
Understand what to track, why it matters, and how to prove the ROI of content.

Distribution 103: SEO
Help customers find you on Google with these simple SEO best practices.


Distribution 102:
Email Marketing
Unlock the selling power of your email newsletter. 


Aaron Orendorff, Editor-in-Chief at Shopify Plus calls blogging “the holy grail of growth.”

A blog is a critical tool to acquire & keep customers. Still.

Everyone knows what a blog is. You might know why it's so important. 

But, few know how to make their blog a lead and traffic generating machine. 

Did you know that small businesses who blog get on average 126% more leads? 

And, businesses that blog 11 or more times a month get 4x more leads!

Yet, creating a successful blog can seem daunting. We often hear: 

I've tried blogging with no success. Where do I start? What should I publish? How do I get results with my blog? What if I don’t have much time?

Don't worry!

In this 7-day course, we will share the proven strategies and tactics we’ve used to help hundreds of small and growing brands just like yours create blogs that help drive real business outcomes.

Helping marketers

Six hand-crafted lessons delivered to your inbox

“We'’re driving traffic at 10% of the cost of other channels while building a loyal audience. The results bear out through the entire sales funnel.”

Jeff Milbourn 

Director of E-commerce 


“The Matcha team always has great, thoughtful ideas about how to make our content practice better.”

Christy Raedeke 

EVP Global Marketing & Sales

37.5 Technology

“Matcha has helped us to engage multiple audiences and deepen brand storytelling. Our content now drives over 300 leads per month!”

Kami York-Feirn 

Social Media

Osprey Packs

Matcha is the leading content marketing platform for small and growing ecommerce brands. This course is based on our experience helping hundreds of small and medium-sized businesses grow with ecommerce blogging.


Register now for this free online course


The only course on blogging developed specifically for small and growing ecommerce brands.