A research-backed ecommerce blogging roadmap

Data and insights on how to get traffic, leads, and loyal customers from blogging.


Why ecommerce brands need a business blog

What's inside?

10 insights to inform your 2019 blog strategy


What separates good blog posts from great blog posts


Why licensed content is a powerful tool for growth

Which blog content converts your website visitors to newsletter subscribers


How to make Facebook your most efficient traffic source


Aaron Orendorff, Editor-in-Chief at Shopify Plus calls content “the holy grail of growth.”

Great content is the essential ingredient for acquiring and keeping customers.

If you’ve had any success with your e-commerce business, you know that increasing traffic and conversions are critical to growth. 

Did you know that content marketing can help you to 2-3x your site traffic and 6x your conversions? 

Yet, content marketing can seem daunting. We often hear: Where do I start? What should I publish? How do I get results with content? What if I don’t have much time? 

In this 7-day course, we will share the proven content marketing strategies and tactics we’ve used to help hundreds of growing brands just like yours.

Helping marketers

Matcha's benchmarks power ecommerce blogging strategies for hundreds of brands.

“We'’re driving traffic at 10% of the cost of other channels while building a loyal audience. The results bear out through the entire sales funnel.”

Jeff Milbourn 

Director of E-commerce 


“The Matcha team always has great, thoughtful ideas about how to make our content practice better.”

Christy Raedeke 

EVP Global Marketing & Sales

37.5 Technology

“Matcha has helped us to engage multiple audiences and deepen brand storytelling. Our content now drives over 300 leads per month!”

Kami York-Feirn 

Social Media

Osprey Packs

Matcha is the leading content marketing platform for ecommerce brands. This course is based on our experience helping hundreds of small and medium sized businesses grow using content marketing.



Get your free copy


The only content marketing benchmarks developed specifically for ecommerce brands.

One of a kind dataset for growing ecommerce brands

Unlike most benchmark and industry reports, the 2019 State of Ecommerce Blogging is based on actual companies' blog results instead of survey data and is the only such report specifically geared towards small and growing ecommerce brands.

Avoid wrong turns and wasting time.

Without a roadmap, even taking the first step on a new marketing strategy can be daunting. For those who are further down the path, it’s important to have a guide to check to see if you’re heading the right direction. 

Fix the following errors: